Know where to focus
Use the 12-point Strategy Scorecard to spot your priority gaps and decide what deserves your attention in 2027.
IMPACTBUSINESS SOLUTIONS
Business Success By Design
The 2027 Strategy Engine Workshop
Make 2027 the year
your business moves
with a plan.
Step out of the day-to-day and get clear on what will move your business forward. In one focused morning, set your direction for 2027, map your first 90 days, and discover practical ways AI can help you follow through.
DECEMBER 4, 2026
9:30 a.m.–12 noon ET · Greater Reston Chamber of Commerce
Reston, Virginia
For service business owners under $250K who have paying clients and want a more consistent flow of business.
Free admission · In-person workshop
25 places · A small working group
2.5 hours · Your business, your plan
Sound familiar?
A new year won’t create focus.
A clear plan will.
You have clients. You know your business has potential. But between serving customers, networking, and keeping everything running, planning keeps slipping down the list. Give it one morning before another year fills itself up.
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Your message feels too broad.
You know you deliver value, but explaining why someone should choose you is harder than it should be.
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Your marketing feels disconnected.
There’s plenty of activity, but no clear link between the things you do and the clients you want.
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AI feels like one more thing to figure out.
You want practical ways to use it that help your business move forward.
Leave with something you can use
Leave with the beginnings
of your 2027 growth plan.
Bring your real business challenges. James and Angela will guide you through exercises that turn broad ambitions into working drafts, clearer choices, and a first-quarter plan you can build on.
Define your ideal client
Build a sharper picture of who you help, what they need, and the problem they want solved.
Give them a reason to choose you
Draft a clearer message that connects your value to the needs of the clients you want.
Make everyday work easier
Explore AI for productivity, strategy, and execution. Choose one task to test in your business.
Build your 90-day plan
Choose one priority for your first quarter. Map your 30-, 60-, and 90-day milestones and a weekly measure of progress.
Leave knowing your next step
Decide what you’ll do first and where you need more information, testing, or support.
Strategy first. AI with a purpose.
Simple ways to put AI to work in your business.
Capture a process you keep explaining. Think through a decision. Break a goal into weekly actions. See useful examples you can adapt to your own business.
You’ll see what to give AI, how to assess its response, and what still needs your judgment. No technical background required.
01 / Productivity
Turn what you know into a usable checklist
Talk through how you onboard a client, then ask AI to organize the steps and flag what is missing. Review the draft before putting it to work.
02 / Strategy
Think through a business decision
Explore whether to add a new service. Ask AI to question your assumptions about demand, capacity, and profitability before suggesting a plan.
03 / Execution
Make a goal easier to act on
Want to reconnect with past clients, but only have two hours a week? See how AI can help turn that goal into a realistic 90-day plan you can review and adapt.
The workshop experience
Time to think.
Space to work.
A plan to act on.
35 MIN
Diagnose your starting point
Set your intention, complete the scorecard, and connect your marketing activity to a clearer system.
35 MIN
Strengthen your foundations
Set your 2027 direction and work on your ideal client, message, and differentiation.
10 MIN
Take a break
30 MIN
Put AI to work
Explore productivity, strategy, and execution examples, then choose one task to test.
40 MIN
Map your next 90 days
Build your plan, commit to a first action, and ask your questions.
Your facilitators
James Lawson &
Angela Inzerillo
Co-founders of Impact Business Solutions
James and Angela bring their Business Success By Design approach to the session: clarify your direction, strengthen the foundations, and turn priorities into action. They’ll guide you through the exercises and help you connect the ideas to your own business.
Business strategy
Client acquisition
Practical implementation
A few useful answers
Before you join us.
Is it really free, and do I need to know the presenters?
Yes, admission is free. You’re welcome whether you already know James and Angela or are meeting them for the first time. The workshop is designed for service business owners with paying clients who are ready to plan their next stage of growth.
Do I need experience using AI?
No. The demonstrations show practical applications step by step. You’ll focus on giving useful context and reviewing the result, rather than learning technical terminology.
Will I leave with a complete marketing strategy?
You’ll leave with working drafts of your ideal-client profile and message, plus a focused 90-day action plan. You’ll still need to refine, test, and implement those decisions in your business.
What should I bring?
Bring a way to take notes, a short description of your business, and one growth challenge you want to work on. You can follow the AI demonstrations without an AI account.
Is this an AI training course or a business workshop?
It’s a business growth and planning workshop that includes practical AI applications. The aim is to help you make better decisions and see how AI can support the work that follows.
Will there be an opportunity for further help?
Yes. At the end, you can learn about the Sales Accelerator and arrange a 30-minute fit call to discuss your priorities and whether the program suits your business. Taking that next step is optional.
A focused morning. A clearer year ahead.
Start 2027 knowing
what to focus on.
Join James and Angela for a hands-on planning workshop. Get clearer on your clients, your message, and the actions that deserve a place in your first 90 days. With room for 25, there’s space to work on your business and ask questions.
- Date
- Friday, December 4, 2026 (provisional)
- Time
- 9:30 a.m.–12 noon Eastern
- Location
- Greater Reston Chamber of Commerce
Reston, Virginia - Price
- $99 · Capacity: 25 attendees
