So, had the question from a client in our Fast Track Marketing Program during our weekly group Q&A call.
He was getting some decent leads BUT his conversions were woefully low...he needed to find a way to Increase those conversions but do it quickly.
Here is the problem - how do you explain a coaching program to someone? It's not like there is a 'thing' at the end of it that they can hold. They can't 'see' the program..right! They have to experience it.
And even it was a 'do...
During one of our weekly Q&A calls with our Fast Track Marketing group, a student asked the question "How do I get better at hitting my goals?"
It's a fair question. So I asked "How many goals did you set"?
His response - "I usually set around 12 SMART Goals each year" (and each year he comes up short).
Listen - Even the most ardent, qualified, smart business people FAIL.
Success magazine did a recent study where they interviewed over 1,000 business leaders on how they performed as...
It’s hard right!
Trying to come up with marketing headlines and campaigns that you audience will actually take the time to read.
You work for days (maybe weeks) building it all out. Then you hit the send button. You check your open rate, your click through rate and what do you see…crickets!
10% open rate (maybe) and a 4% click through rate.
All the hard work has literally just bombed.
Just to be clear..it’s NOT them. It’s YOU!
Tell me if this looks familiar.
Apparently, we as humans, suffer from this little thing called ‘Cognitive Illusion’ – in fact, it affects almost 80% of the population! What is this and how does it affect me and my business?
Simply put, it means we are pre-disposed to ‘Overestimate the likely hood of a good event and underestimate the likely hood of a bad event’….
Based on research done by Dr Tali Sharot, we are far more ‘optimistic’ than we are...
I want to share with you what I’ve learned from a great friend, Taki Moore, about the 5 little steps that’ll be the quickest way to a million dollars a year.
There are 5 parts of your coaching business and for each of them, I want you to get it down to one for each, just to keep business really really simple.
Here are the 5 things you want to do:
1. ONE TARGET MARKET. Pick one specific target market that you know, understand and you love.
Business can fill us up with so many questions that we, quite frankly, have no answers to. Not only can this cause us to question our motives for actually being in business but with no answers, can, in some circumstances, have us close our business down.
In my opinion, there are 3 questions that we should be asking ourselves, the answers to which will not only allow us to articulate our business better but also act as the backbone to our marketing and client retention activities.
1. Who are...
“It’s a complicated offering and we really can’t get through it (sales presentation) in less than an hour.”
That’s what I was recently told by a start-up technology company I was asked by a friend to meet. My friend, the majority investor in this company, asked me to review their sales presentation – a 50+ slide presentation loaded with features and functionality. OMG!
Now, Abraham Lincoln’s Gettysburg Address, considered by many to be the greatest...
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.
The 5 essential keys are:
Define your Unique Selling Proposition (USP)
Put an effective sales offer to work
Avoid the marketing pitfalls
Use a world-class marketing perspective
We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome...
Lets cut to the chase. Leads are the Oxygen of your coaching business. Without them your business will just curl up into a ball and literally die.
So why is it most coaching businesses (not yours of course because you have it all under control) have such a hard time attracting really good leads? I mean they get leads right...but how many of them are actually good ones.
If you want to really up the anti and start driving awesome leads into your business, there are 3 things you...
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