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1. They have experience.
   You will want to learn from someone who has also made the journey to success. The best coaches are seasoned leaders. (We opened our first coaching business in 2009. Our second in 2013. We also built and ran multi-million dollar sales operations on a global basis. We kinda know what we are doing here!)
2. They hold you accountable.
   The best coaches will hold you to a plan. They understand that a natural part of the change process is to retreat to old, familiar ways. The coach will hold you to the plan to move forward. (While I agree somewhat, the fact is you have be nimble to survive. That being said, whatever we agree on, the shit gets done!)
3. They stand by their positions.
   The best coaches in the world are not going to waffle to make you happy. They will hold to the premises that have made them successful and will further you in your development, even if it means they lose you as a client. They are firm in their beliefs. (Understanding that my success came first. You're hiring me because I have a particular set of skills. If you don't want the help or you want to argue every decision, don't hire me! Our best clients are action takers..period!)
4. They do their own work.
   The best coaches are not “going it alone” either. They are a member of professional groups, round-tables, or even have their own coaches who keep them on a growth trajectory. They practice coaching. ( All I will say here is, I have invested more than $100,000 in coaching and masterminds groups to get me to where I am...that's why you are hiring me! If you hire a coach that doesn't have a coach themselves..watch out!)
5. They are strong communicators.
   They are skillful in building relationships, and they know how to effectively recap information to reinforce it. (On this, you won't know until we talk...so let's talk!)

It also helps if the coach Cas a charming Scottish accent! (ok, I made that one up!)