Empowering Technology Businesses to Scale Sales and Drive Sustainable Growth

 

Fractional Sales Leadership Designed to Transform Strategy into Results for Companies Looking to 2x Revenue in The Next 24 months!

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The only 2 functions of a business that generate revenue are sales & marketing...you need effective leadership.

 

Is your business struggling to sustain growth or build a high-performing sales team? You're not alone. Many small tech companies face challenges like unclear strategies, inefficient sales processes, and difficulty hiring and retaining top talent.

At Impact Business Solutions, we specialize in helping tech businesses like yours unlock new levels of success. With years of experience building high-performance sales teams, running our own coaching and consulting business, and mastering the art of sales and marketing, we bring proven expertise to the table.

How We Are Going To Help You:

 

â—‰ Sales Strategy Development: We'll craft and refine comprehensive sales strategies tailored to the organization's goals and market dynamics

â—‰ Team Building and Mentorship: Recruit, train, and mentor sales teams, enhancing their performance and ensuring alignment with the company's objectives .

◉ Revenue Growth: Identify new revenue opportunities, optimize the sales process, and establish clear performance metrics to drive measurable results . 

â—‰ Sales Process Optimization: Analyze and improve existing sales processes to increase efficiency, productivity, and conversion rates.

â—‰ Market Insights and Competitive Analysis: Leverage industry experience to provide insights into market trends, customer behavior, and competitive positioning.

â—‰ Interim Leadership: We'll act as your temporary or part-time sales leader to stabilize or grow sales functions during transitional periods.

◉ Collaboration with Leadership: Work closely with other executives to align sales initiatives with broader business objectives. 

Stronger Relationships

 

Align Sales & Marketing

 

Scale Business Operations

 

Quick Start

 

Meet James Lawson

Your New Fractional Partner in Sales and Marketing Leadership

 

When you need outsourced sales and marketing leadership, you can’t go wrong with a creative, hands-on builder—someone who started out “in the trenches” in direct sales and knows how to look at your unique sales and marketing challenges from all angles to find unique solutions.

Encouraging growth, solving problems, and bringing people together are my passions. From Idea to marketing to sales, I connect with the people at the heart of every part of your company to strengthen your culture, solve your challenges, and help you grow.

As a fractional part of your executive team, I’ll bring over 25 years of experience as a leader and builder of high performance teams in sales and marketing in the technology industry and 15 years of running my own coaching & consulting business.