Helping B2B founders and sales leaders build high-performance sales teams that hit target reliably—

without hiring more reps, adding complexity, or micromanaging

 

 

SCHEDULE YOUR CONSULT HERE

Stronger Relationships

 

Align Sales & Marketing

 

Scale Business Operations

 

Quick Start

 

Does This Sound Like You?

  • Reps miss quota inconsistently

  • Pipeline is lumpy

  • No coaching rhythm

  • Forecasting feels like guessing

  • High rep turnover

  • No standard sales playbook

  • Founder still involved in every deal

  • They know the team “could” perform but don’t know how to fix it

How We Can Help You

â—‰ Sales Strategy Development: We'll craft and refine comprehensive sales strategies tailored to the organization's goals and market dynamics

◉ Revenue Growth: Identify new revenue opportunities, optimize the sales process, and establish clear performance metrics to drive measurable results . 

  

 ◉ Market Insights and Competitive Analysis: Leverage industry experience to provide insights into market trends, customer behavior, and competitive positioning.

â—‰ Interim Leadership: We'll act as your temporary or part-time sales leader to stabilize or grow sales functions during transitional periods.

◉ Sales Process Optimization: Analyze and improve existing sales processes to increase efficiency, productivity, and conversion rates.

◉ Team Building and Mentorship: Recruit, train, and mentor sales teams, enhancing their performance and ensuring alignment with the company's objectives .

“Most sales teams don’t need more training; they need fewer steps, better coaching rhythms, and a sales system that doesn't depend on hero reps.”

This diagnostic gives you a clear, honest snapshot of your entire business — sales, marketing, finances, operations, and leadership — so you can see exactly what needs attention and what will actually move the needle next.

What You’ll Get Inside

• A full 360° view of your business
Identify strengths, bottlenecks, blind spots, and missed opportunities across every core area of your business.

• A clear picture of your sales engine
See where leads come from, how well they convert, what’s slowing growth, and where revenue is leaking.

• A numbers-based snapshot of your financial health
Track revenue trends, lifetime value, profitability, and the metrics that reveal whether you’re growing or grinding.

• A practical roadmap for your next 12 months
Get clarity on the goals, initiatives, and priority actions that will help you grow with confidence.

• A ready-made coaching tool you can revisit anytime
Use it to track progress, refine strategy, and make smarter decisions as your business evolves.

DOWNLOAD THE TOOL HERE

Meet James Lawson & Angela Inzerillo

Your New Partner in Sales and Business Leadership

 

James and Angela spent their careers leading sales, building teams that delivered more than $1.5 billion in revenue, and running high-stakes growth initiatives inside some of the most demanding corporate environments. In 2009, they left the corporate world to build their own business, applying the same leadership habits, coaching rhythms, and commercial discipline that made them successful in the first place.

Since then, they’ve helped founders, sales leaders, and small B2B teams build predictable growth without chaos or burnout. Their approach is simple: teach leaders how to create the kind of sales culture that consistently wins. No fluff. No motivational theatre. Just the same systems they relied on to hit big numbers year after year.

They’ve lived the pressure of targets, tight markets, and leading teams through change. Now they show others how to build sales teams that perform with confidence, clarity, and consistency.