How to Reactive Stale Clients and Make More Money QuickerJun 29, 2021
When was the last time you spoke to all of your past clients or customers? You know, those folks with whom you've built trust?
Reactivating old customers is one of the quickest and most sure-fire ways to make more money and increase sales and profits with amazing speed.
Here are 5 strategies to bring your past clients back for more so that you fully monetize the value of each one.
1. Reactivation Letter (email, message, phone call)
Send all of your past clients who you haven't heard from or dealt with in the last 6 months or more a letter to say that you miss them. Apologize for not being in touch for awhile and that you value them as a client and would love to see them back with you. Focus on reconnecting and don't overthink what you're going to say. It could be via email, a private social media message or even an actual phone call!
2. Exclusive Irresistible Offer
Give them a reason to come back by creating an irresistible offer exclusively for them. Make them an incredible offer that they can't refuse and get them back doing business with you.
3. Offer New Products or Services
Keep developing new products, new services, and new ways of bundling your products and services together. This always gives you a reason to go back to former clients.
4. Client Appreciation
You should value your clients and show them that you value them. This can take on many forms, but one of the best ways is to hold a complementary client appreciation seminar or webinar for your clients and past clients. Invite them all and provide real value. You will be amazed at their response and their doing business with you will be reignited.
5. Say Thank You
We live in a fast-paced world where few people take the time to simply say thanks. Many clients and customers feel unappreciated, which is why they wander off over time. Even a simple hand-written card to let them know you're thinking of them and to say thanks for their past patronage. At the very least, this will help you maintain top of mind awareness with them.
Reactivation should be an ongoing activity prioritized among additional marketing efforts.